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Summer Chill 1200
Orient Electric
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Summer Chill 1200mm
Orient Electric
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Summer Crown
Orient Electric
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Summer Delite Décor
Orient Electric
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Summer Delite Décor 600mm
Orient Electric
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Summer Delite Ornamental
Orient Electric
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Summer Pride
Orient Electric
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Super Deluxe Supreme
Orient Electric
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Table 27
Orient Electric
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Tornado II
Orient Electric
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Tornado Wall II
Orient Electric
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Wall 11
Orient Electric
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Wall 14
Orient Electric
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Wall 41
Orient Electric
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Wall 43
Orient Electric
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Wall 44
Orient Electric
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Wall 45
Orient Electric
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Wall 47
Orient Electric
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Wall 48
Orient Electric
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Wall 49
Orient Electric
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Wall AC 18
Orient Electric
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Wall AC 24
Orient Electric
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Zippy
Orient Electric
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Be a Significant Global Player in the Fan Industry and a Company with diversified products in the Electrical Industry by becoming highly competitive on quality and cost parameters and offering the customers products that always meet with their expectations.
Orient Electric is part of the CK Birla Group, a growing US$1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 20,000 employees, 24 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. We operate in three industry clusters: technology and automotive, home and building, and healthcare and education. Our companies are strengthened by /common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group's size and span.
Orient seeks to reinvent its role in the electrical solutions domain with its new brand identity and "Orient Electric". This ensures a synergetic integration of all the three business verticals of fans, home appliances and lighting under one unified identity, thereby ensuring a consistent look in every element including packaging. The new tagline "switch to smart" is positioned towards meeting the aspirations of the smarter new age consumers. The "Orange" colour in our new logo represents humanity, exuberance and joy. The word "Electric" denotes vibrancy, energy and technology thus elevating our positioning to cater to a broad spectrum of electrical solutions.