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Adrian
Orient Electric
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Areta
Orient Electric
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Arista
Orient Electric
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Couplet
Orient Electric
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Deco Shine Led Lamp - 0.5W
Orient Electric
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Deluxe Supreme
Orient Electric
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Desk 17
Orient Electric
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Desk 25
Orient Electric
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Desk 71
Orient Electric
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Eternal Bonton - LED Downlighter
Orient Electric
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Eternal Jewel Lite - MR16
Orient Electric
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Eternal Lunar - LED
Orient Electric
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Eternal Monn Lite - LED Downlighter
Orient Electric
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Eternal Shine Led Lamp
Orient Electric
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Eternal Strip Light
Orient Electric
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FU- 30W
Orient Electric
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FU- 36W
Orient Electric
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FU- 45W
Orient Electric
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Fantoosh 1200mm
Orient Electric
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Fantoosh Rob Rabby 1200mm
Orient Electric
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Farata FT-01 500mm
Orient Electric
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Floor Supreme
Orient Electric
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Gratia
Orient Electric
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Gratia Class
Orient Electric
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Be a Significant Global Player in the Fan Industry and a Company with diversified products in the Electrical Industry by becoming highly competitive on quality and cost parameters and offering the customers products that always meet with their expectations.
Orient Electric is part of the CK Birla Group, a growing US$1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 20,000 employees, 24 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. We operate in three industry clusters: technology and automotive, home and building, and healthcare and education. Our companies are strengthened by /common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group's size and span.
Orient seeks to reinvent its role in the electrical solutions domain with its new brand identity and "Orient Electric". This ensures a synergetic integration of all the three business verticals of fans, home appliances and lighting under one unified identity, thereby ensuring a consistent look in every element including packaging. The new tagline "switch to smart" is positioned towards meeting the aspirations of the smarter new age consumers. The "Orange" colour in our new logo represents humanity, exuberance and joy. The word "Electric" denotes vibrancy, energy and technology thus elevating our positioning to cater to a broad spectrum of electrical solutions.