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Half Spiral
Orient Electric
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Half Spiral- 12W
Orient Electric
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Half Spiral- 15W
Orient Electric
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Half Spiral- 20W
Orient Electric
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Half Spiral- 23W
Orient Electric
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Half Spiral- 27W
Orient Electric
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Half Spiral- 8W
Orient Electric
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Half Spiral- 9W
Orient Electric
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Hurricane
Orient Electric
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Jazz 900mm
Orient Electric
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LED - Street Light
Orient Electric
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LED Spot Light - 2W
Orient Electric
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LED Strip
Orient Electric
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Mini 16 400mm
Orient Electric
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New Air
Orient Electric
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New Hurricane
Orient Electric
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New Hurricane 1200mm
Orient Electric
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Norwester
Orient Electric
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Norwester 1200mm
Orient Electric
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Norwester Decor
Orient Electric
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Norwester Décor
Orient Electric
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Orient Avalon 1200
Orient Electric
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Orient Avalon 1200mm
Orient Electric
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Orient Cecilia
Orient Electric
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Be a Significant Global Player in the Fan Industry and a Company with diversified products in the Electrical Industry by becoming highly competitive on quality and cost parameters and offering the customers products that always meet with their expectations.
Orient Electric is part of the CK Birla Group, a growing US$1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 20,000 employees, 24 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. We operate in three industry clusters: technology and automotive, home and building, and healthcare and education. Our companies are strengthened by /common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group's size and span.
Orient seeks to reinvent its role in the electrical solutions domain with its new brand identity and "Orient Electric". This ensures a synergetic integration of all the three business verticals of fans, home appliances and lighting under one unified identity, thereby ensuring a consistent look in every element including packaging. The new tagline "switch to smart" is positioned towards meeting the aspirations of the smarter new age consumers. The "Orange" colour in our new logo represents humanity, exuberance and joy. The word "Electric" denotes vibrancy, energy and technology thus elevating our positioning to cater to a broad spectrum of electrical solutions.